Brandon, MS Profile: Facts, Map & Data


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Brandon, Mississippi - Basic Facts

The City of Brandon had a population of 23,425 as of July 1, 2017. Brandon ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Mississippi. See peer rankings below.

The primary coordinate point for Brandon is located at latitude 32.2781 and longitude -89.9907 in Rankin County. The formal boundaries for the City of Brandon (see map below) encompass a land area of 25.66 sq. miles and a water area of 0.09 sq. miles. Rankin County is in the Central time zone (GMT -6). The elevation is 482 feet.

The City of Brandon (GNIS ID: 2403914) has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

The City of Brandon is located within Supervisor District 4, a minor civil division (MCD) of Rankin County.

Beneath the boundary map are tables with Brandon population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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City of Brandon, MS Boundary Map

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Boundary Maps: Supervisor District 4 | Rankin County | Mississippi Counties

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Brandon, MS Data & Demographics (As of July 1, 2017)


Total Population 23,425
Daytime Population: Workers 8,943
Daytime Population: Residents 11,318
Total Daytime Population (TDP) 20,261
Ratio TDP/Total Population1 0.86
Population in Households 23,300
Population in Familes 19,971
Population in Group Qrtrs 125
Population Density2 913
Diversity Index3 38


Median Household Income $68,468
Average Household Income $82,387
Per Capita Income $32,262


Total Housing Units 9,597 (100%)
Owner Occupied HU 6,749 (70.3%)
Renter Occupied HU 2,326 (24.2%)
Vacant Housing Units 522 ( 5.4%)
Median Home Value $175,000
Average Home Value $195,264


Total Households 9,075
Average Household Size 2.57
Family Households 6,556
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 1.06% 1.17%
Households 1.03% 1.15%
Families 0.91% 1.01%
Median Household Income   1.33%
Per Capita Income   1.78%

Brandon, MS - Peer Comparisons by Rank and Percentile

The table below compares Brandon to the other 362 incorporated cities, towns and CDPs in Mississippi by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 18 95th
Population Density # 76 79th
Diversity Index # 247 32nd
Median Household Income # 8 98th
Per Capita Income # 7 98th

Additional comparisons and rankings can be made with a VERY EASY TO USE Mississippi Census Data Comparison Tool.

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